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Sodalitium Christianae Vitae - English / News  / Dell Technologies chooses SOMAR for communication training in Brazil

Dell Technologies chooses SOMAR for communication training in Brazil

From May 4th to 5th, two members of the communications team of Solidarity in March – Brazil (SOMAR) participated in a workshop organized by “Dell Technologies” with the aim of acquiring tools to expand their work and effectively and strategically reach new audiences through social networks.

Screenshot of training offered by DELL professionals.

Screenshot of training offered by DELL professionals.

Our brother Andrés Quintanilla, director of SOMAR, decided to apply after receiving a notice about the pro bono workshop. After applying, he passed all the stages of the process, being selected to participate in this program.

According to the notice, this pro bono workshop, organized by Dell Technologies, is aimed at non-profit organizations committed to digital inclusion, climate change and education in the local community. SOMAR had the privilege of being part of this event, obtaining valuable tools to strengthen its work and expand its social impact.

On this occasion, the training was focused on the area of ​​communication and marketing, it was developed online and was in charge of 7 professionals from the transnational DELL.

Henrique Plachevski, Regional Senior Technical Support Manager at DELL Technologies, explained that this space consisted of helping SOMAR to expand its presence in social networks “by designing a strategy that will generate enough trust and transparency to attract more volunteers and donors to this amazing NGO”.

For her part, Rithelle Figueiredo, communication assistant at SOMAR, described participating in this training as an enriching experience. “He made us see new possibilities, helping us develop essential skills for our professional growth and further amplify the impact of our cause”.

Solidarity in March in Brazil is SOMAR

It should be noted that SOMAR is a non-profit association that is recognized as a Public Interest Civil Society Organization (OSCIP). In 2022 it has received the Phomenta Certificate of transparency and good social practices.

Currently, with more than 150 volunteers, it carries out its projects in communities of extreme social vulnerability in the cities of Rio de Janeiro, Petropolis and São Paulo, providing monthly assistance to approximately 500 children, adolescents and young people.

If you are interested in supporting you can make a donation for any of their services by entering here. We also invite you to follow their social networks on Instagram and Facebook.

SOMAR’s solidarity programs

In its commitment to provide a comprehensive education, SOMAR has three programs focused on the personal and academic growth of children, adolescents, and young people.

The “Clubinho de Crianças” (Children’s Club), aimed at children from 4 to 7 years old, focuses on the development of the necessary prerequisites for the acquisition of reading and writing, through various playful activities. In addition, it seeks to impart basic hygiene knowledge, promote citizenship awareness, encourage sociability and transmit fundamental human values.

“Stoning Diamonds”, is a project designed to strengthen language and math skills, aimed at children and adolescents (7 to 14 years old). Through workshops they seek to promote oral expression, reading, writing and logical-mathematical reasoning.

In addition, they complement this training with English, dance, music, singing, karate and arts workshops, thus providing a comprehensive approach to the education of the participants, helping them to reinforce their school training.

SouMais participants (November, 2022).

SouMais participants (November, 2022).

For young people looking for job opportunities, “SouMais” (I am more) is a program that provides them with the necessary tools to successfully enter the job market. Aimed at young people between the ages of 14 and 20 who face situations of extreme social vulnerability, SouMais focuses on the consolidation of values ​​and the development of a repertoire of skills.

Finally, it is worth remembering that SOMAR holds an annual event called “Cultural Showcase” in which the talent and skills acquired by the participants through music, dance and theater workshops are highlighted. The presentation is the result of months of preparation and teamwork, and provides the opportunity to demonstrate their personal and artistic growth.

Learn more about SOMAR by visiting their website here.